Those of us who grew up with Kermit the Frog and his song are likely to think of “being green” as a binary state — either you are or you aren’t. But when it comes to corporate claims of good environmental behavior, and especially those with respect to climate change, there are many shades of green. Like the challenge in distinguishing shades of gray at dusk, it isn’t always easy to tell when a company’s claims to going green are credible. …

Alan S. Miller

Alan S. Miller has worked to protect the ozone layer and address climate change for over 40 years and has taught at 9 universities in four disciplines

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